Why calendar advertising

Thinking in terms of promotional marketing gifts, how many key chains does an individual need? Probably just one, right? You can provide your customers or prospects with several promo calendars — maybe even a variety of themes among the calendars — to place around the home and office. Affordability : The average price of a customized, promotional wall calendar is less than a dollar. At this rate, the number of potential clients, existing customers, and industry decision-makers you could reach is staggering.

A relatively modest investment could enable you to target hundreds of customers in one fell swoop. Imagine how much it would cost to produce a traditional ad. Then, think how well you can specifically interface with your intended base for a few hundred dollars. Universal Appeal : One of the greatest reasons to use promotional calendars during your next marketing event is they are universally appealing to people from virtually any industry or line of business.

Back to School Advertising. Labor Day Advertising. Columbus Day Advertising. Halloween Advertising. Thanksgiving Advertising. Black Friday Advertising. Cyber Monday Advertising. Hanukkah Advertising. Download the Free Marketing Planning Guide. A well-organized content marketing calendar clarifies who is responsible for each marketing initiative.

We recommend that you assign one person to manage the content marketing calendar itself, keeping it up to date, maintaining its structure, and ensuring that deadlines are not missed. This person will have all the answers when questions about deadlines arise.

Of course, the calendar should be readily available to all. It should identify who is responsible for delivering each part of the plan , and when. A content marketing calendar should get very specific. For example, your calendar might include:.

By documenting what message will be in the marketplace when, and through what marketing channel, you make it easy for an entire team to keep on track and be productive. Looking back at past marketing activities may help you choose the best times to push different products and messages. Most marketing budgets are fixed early in the year. You may want to add your budget to your content marketing calendar in a column away from the actual content details.

While your marketing calendar is not a budget spreadsheet, you may find it helpful to list costs and resource time allocated for each marketing activity, so you can quickly track your budget versus expenses. Calendars are looked at on a regular basis and remain in visual range for a long time.

You can design custom calendars to list any set of events or dates that your audience would find useful and refer to on a regular basis. Emily Roberts Emily Roberts is a young writer who is passionate about literature and blog writing.

As we dive headlong into the holiday season, Bulldog capped off a strong summer and fall with another big month of original research articles and submissions from our cadre of regular contributors. We tackled some timely topics last month, including the persuasiveness The way we consume and create social media is constantly changing.

As consumers become producers, the line between what is the news and what is UGC has begun to blur. Image Source: Medium As over 71 percent of young people report that they consume their news on Deadlines are crucial, particularly in businesses that work with particular time constraints like delivery services, supply chains, and Contact Us Support Log in.