What is the average broadband usage

The increase is most likely due to more people working from home and overall restrictions for people to stay at home.

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As an example, they considered usage above GB an outlier in and didn't consider those users, raising that number to GB in and higher again in , etc. Following right along with the above graph displaying data usage increases are the graphs for metrics like Netflix and YouTube usage. Over the last five years as internet connections have gotten faster and streaming video has gained popularity as entertainment, there is a clear correlation between subscription video on demand SVOD and bandwidth usage.

If this trend continues, we believe that the average household will surpass 1 TB of monthly data usage within the next three years. Unless ISPs increase their monthly data caps, which they have done as recently as , many consumers might end up faced with increased costs associated with their home internet usage. February 3, words. Close Modal. In households with multiple users and devices, the need to support multiple simultaneous video streams will drive the demand for ultrafast broadband services.

We forecast that average UK fixed broadband data usage per household in reached about GB. Fuelled by changing behaviours as a result of the coronavirus pandemic, we predict that average Internet usage in will accelerate to about GB per month.

Video consumes far more bandwidth than many other Internet services, with one hour of streamed HD and Ultra HD content consuming roughly and times, respectively, the Internet bandwidth of one hour of web or Facebook browsing. For the many households regularly using streamed video services, video will typically account for the vast majority of Internet usage.

There is no doubt that the coronavirus pandemic will result in major long-term behavioural changes, many of which will help to fuel increases in fixed broadband usage.

For example, home working is expected to become more widespread and lockdown will have helped to drive the adoption of video conferencing and streamed TV and video services. To demonstrate the dramatic impact that TV and video services have on overall Internet usage, we have modelled a number of usage scenarios for streamed services such as Netflix, iPlayer and Disney Plus at different quality levels HD and Ultra HD 4k.

The chart Figure 2 below, shows the monthly Internet usage from video streaming and downloads for different total aggregated daily viewing times and quality levels.

This is the total viewing across all devices in the home. According to Ofcom, in its Media Nations report published in August , the average person watches about five hours of video per day.